City of Cheney Energy Conservation Program: Identity Design + Promotional Materials
The city of Cheney offered an energy efficiency rebate program for residents and local businesses. However, the program had low visibility, and most area residents were unaware of their offerings.
The solution was to increase visibility with a fresh identity design that would set the program apart, while working within the city's existing design guidelines.
LOGO DESIGN
The logo works with the city's original logo, while incorporating
themes of energy and electricity.
The colors chosen to represent the Energy Conservation Program were sampled directly from photos of the Palouse landscape surrounding the Cheney area.
SOCIAL MEDIA
Facebook header design
Instagram carousel
POSTER + FLYER
BASKETBALL ARENA SIGNAGE
WEBSITE
BRANDING ONE-SHEET
